Grand Rapids Community College
Communications Office


Our goal was to create a series of digital recruitment ads that focused on real students in an on-campus setting. We wanted to capture ” a day in the life” of a GRCC student, to give prospective students insight and context into what it would be like to attend.


Art Director + Designer


Andrew Schmidt, Photographer
Melinda Powers, Media Buying + Copy

Recruitment ads placed on Pandora
Digital billboard posted on 131
Digital billboard posted on 131

%d bloggers like this: