Challenge

The Communications department wanted to use full-page photographs in college advertising that displayed more of the college campus alongside the student models. Full page images tend to be very cluttered and it is challenging to find a good placement for the copy.

Solution

Working with our photographer, I art directed the shots to have more open spaces next to the students for copy and branding. With the use of a longer lens, the photographer used depth of field to blur the background to show the college campus but with less detail making the photo less cluttered. The result was a selection of images that displayed the college campus and could easily accommodate copy and branding.

66416 GRMAG AdSolace Ad_small94130 GRBJ Education Section Ad61511 Solace Sprint-Summer72581 Summer Guest Ad_Page_2


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.