CUSTOMER
Grand Rapids Community College
Secchia Institue for Culinary Education
GOAL
To differentiate the college brewery from other breweries we reviewed what the brewery planned to offer and what made them unique. Because the brewery program was part of the culinary department and focused on learning, so must the brewery. Students working in the brewery will also be teaching customers about the process and what makes each beer unique. The logo reflects the brewing process by breaking it down into the four elements of the brewing process; grain, water, hops, and yeast. We took those elements and represented them in the logo which helps to guide the conversation with customers.
ROLE
Art DirectorÂ
CREW
Jenn Meade, Designer
Matt Coullard 