CUSTOMER
Grand Rapids Community College
Athletics Department
GOAL
The GRCC athletics department was in the middle of a million dollar renovation to the GRCC Ford Fieldhouse that would be completed in 2019. With the renovation came a desire to refresh the college team brand logos. The branding needed to follow the college colors but also have an energy that was not represented in the college main logo. The logo would be used on team jerseys, signage, and merchandise.
ROLE
Creative Director + Designer
CREW
William Firn, Customer, Creative Development